Mini Villainy is the little brother to the original Villainy brand . Same DNA, just smaller sizes and bigger energy.
What started in the mid-2000s as an underground streetwear brand rooted in New York’s sneaker scene and hip-hop culture, Villainy was featured in publications like Antenna Magazine, Sneaker Freaker and carried by pioneering retailers like Extra Butter and Karmaloop. It was a brand built on bold graphics, hip-hop reverence, and an unapologetic DIY spirit.

Fast forward to today: Mini Villainy is a rebirth through a new lens — fatherhood. As a new dad, I wanted to create gear that my kid could wear with pride. Gear that carried the same grit and cultural DNA that shaped me. Think Saturday morning cartoons meets ‘90s rap nostalgia. Wu-Tang raised me, and now I'm raising him.

Mini Villainy is for the next generation of mischief-makers. Built for toddlers, designed for the culture.